How to Set Up a Google+ Brand Page
It’s been a long time coming, but Google has finally given the official go-ahead for businesses to create profiles on the Google+ social network.
1. Getting Started
To get started, sign in to your Google account and then head to http://www.google.com/+/business/. You can watch the video, but it's just a glossy marketing blurb with no how-to info.
2. Pick a Category
You now have to select which category your business fits into. The categories are as follows:
- Local Business or Place
- Suitable for: hotels, restaurants, places, stores, services Product or Brand
- Suitable for: apparel, cars, electronics, financial services Company, Institution or Organization
- Suitable for: companies, institutions, organizations, non-profits Arts, Entertainments or Sports
- Suitable for: films, TV, music, books, sports, shows Other
- Suitable if your business doesn't fit into another category
3. Add Info
Next up is entering your business name and website. After this, you have to select an additional category that suits your business. These sub-categories are dependent on the main category you choose. For example, for "product or brand" you can choose from the likes of food and drink, arts and entertainment, fashion and beauty, home and garden, etc.
You then need to select who can view your Google+ profile. The default is any Google user, or you can restrict this to 18 and older or 21 and older.
4. Tagline and Photo
If you thought Twitter's bio space was tight, Google+'s is even tighter. You have just 10 words to summarize your business.
After you've done this, you can add an image.
5. Get the Word Out
In the next step Google offers you the ability to tell your personal Google+ circles about your new business page.
6. Your Google+ Brand Page
And you're done! From here you're good to go with your brand new Google+ business page.
On your new welcome page, Google generates a link to your Plus page (sadly a string of random characters, rather than a vanity URL). You can also get a Google+ button for your site.
It's now up to you to start adding people to circles (different to personal pages, the defaults include "team members," "customers," and "VIPs") and get posting. Enjoy!